Transforming tables since 1996 with style, design and quality.
Welcome to the home of Maxwell & Williams, bringing joy to tables across the world for over 25 years. Our story begins back in 1996, when we set out on a mission to shake up the world of tableware and kitchenware.
Our Humble Beginnings

It all started with a small shop in Sydney, Australia. As avid travellers and lovers of design, our founders were disappointed by the lack of quality, style and value in kitchen and dining products. Seeing a gap in the market, they decided to launch Maxwell & Williams to provide beautiful, design-led pieces that wouldn’t break the bank.
Our first ranges focused on dinnerware – stylish plates, bowls, mugs and more. Offering contemporary shapes and patterns in porcelain and stoneware, it struck a chord with Aussie homes looking for affordable, on-trend collections.
As we grew, our passion for design led us to collaborate with talented artists and designers from across the globe. Their unique styles helped us to launch hundreds of distinctive ranges over the years – from colourful florals to minimalist monochrome.
Growing To The UK
From small beginnings down under, it wasn’t long before Maxwell & Williams made the leap across the seas to British shores. We opened our UK offices in 2009, bringing our mission to transform tables to homes across the nation.
Our exclusive collections in signature porcelain and stoneware have been brightening up UK kitchens and dining rooms ever since. Today you’ll find our products gracing stylish homes, as well as luxury hotels and restaurants across the country.
Design-Led Tableware & Kitchenware
At Maxwell & Williams, innovative design sits at the heart of our brand. We work with independent artists and leading designers to bring their creative visions to life in the form of beautiful, functional products.
Our extensive ranges allow you to shop by colour, material, pattern or collaboration – so you’re bound to find tableware and kitchenware to complement your personal taste and style.
Browse our wide array of collections, including:
- Dinner sets – stylish plates, bowls and mugs crafted from porcelain and stoneware.
- Serveware – platters,boards, dishes and more for serving food in style.
- Drinkware – tumblers, wine glasses, coffee cups and teapots galore.
- Kitchen accessories – canisters, utensils, aprons and oven gloves.
- Textiles – tea towels, oven mitts, placemats and table runners.
- Whimsical glassware – our Lovello collection of glasses, jugs and vases.
We’re also committed to making sustainable choices where we can – opting for FSC certified packaging, natural materials and renewable resources.
Special Collections

As well as our core collections, we also offer limited edition ranges created in collaboration with global brands and talented individuals.
Recent examples include our fun partnerships with V&A Museum, Natural History Museum and beloved TV vet Rory the Vet. We also joined forces with Australian artist Pete Cromer to launch an exclusive capsule range inspired by the country’s unique landscapes and culture.
Collections like these allow customers to enjoy officially licensed products from their favourite brands, artists and personalities.
Quality Materials
At Maxwell & Williams, we only use high quality materials designed to stand the test of time. Our ranges are expertly crafted from:
- Porcelain – pure white porcelain renowned for its strength, translucency and ability to retain heat. Dishwasher, microwave and oven safe up to 250°C/482°F.
- Stoneware – durable glazed stoneware that’s chip resistant and ideal for daily use. Oven, microwave, freezer and dishwasher safe.
- Glass – specialist borosilicate glass crafted into our Lovello drinkware and accessories. Durable and thermal shock resistant.
We stand by the quality of our products, offering a 2 year guarantee as standard across all collections.
Effortless Style
Maxwell & Williams makes it effortless to create a stylish, pulled together table. Our designs offer versatility, allowing you to mix and match pieces across ranges to suit your mood or occasion.
Laying a table has never been so simple. Choose from our selection of dinner plates, side plates, bowls and mugs to form a tailored dinner set. Accessorise with on-trend serveware and glassware to share food in style. Then inject your own flair with table linens, candles and decor.
Entertaining is a breeze with coordinating collections of plates, bowls, bakeware and kitchen accessories. While everyday dining feels special with our Luxe Basics range – simple white porcelain updated with delicate detail in 18/10 stainless steel.
Inspiring Homes & Hospitality

Over the past 25 years, Maxwell & Williams has grown from a local business to a globally recognised lifestyle brand. Today you’ll find our products enhancing tables at home, as well as prestigious hotels, resorts, restaurants and cafés across the world.
Our on-trend designs offer an affordable way for restaurants to refresh their look regularly. While our hardwearing materials are ideal for withstanding the demands of commercial use. We supply many leading hospitality groups – so next time you dine out, look out for Maxwell & Williams collections on the tables.
Join The Family
We’re incredibly proud of how far we’ve come since those early days selling plates out of a small Sydney shop. But our passion for bringing joy to tables through great design, quality and value remains at the heart of our brand.
We hope you’ll join us on our mission by making Maxwell & Williams part of your home. Browse our beautiful collections and be inspired to gather, dine, entertain and celebrate life’s moments together.
Because when you take time to set the table, you take time to connect.